Superpowers Shined at HS DAM


“In my mind, I’ve always been an A-list Hollywood superstar. Y’all just didn’t know yet.” — Will Smith

What great fun it was to meet in Hollywood at the Lost Property Bar, Wednesday night pre-conference and snack on some yummy flatbread pizzas and enjoy libations courtesy of IO Integration.

The conversation was a bit rowdy among the superpowers! We converged with Big Picture Thinkers, Transformers, Listeners, Catalysts, a few Puzzle Solvers and Muses to exchange views on how to

  • use DAM with an existing Social platform Unanimously folks agreed that since DAM is the source of truth of your digital assets your workflows within your information ecosphere would benefit greatly from the continuity of DAM and Socials joined forces. Furthermore bringing insights and analytics back into the DAM from Social and applying to assets provides new reporting opportunities and insights.
  • simplify requirements to motivate content ingest and tag later. So often a new system goes in and there are lots of requirements, restrictions and a perception of adding more work to my day  job. We chatted about the division of creative playgrounds and structure. How to marry the two. No collective decision on one right way was reached. However thoughts and questions were flying about. Following on Day 2 of Henry Stewart, Sharon Davis shared insights on how Pixar empowers creativity garnering positive results. Highlights were her team’s clean up tactics and a nifty script Pixar’s Tool team wrote that identifies like keywords in the system and simlpifyies data clean up efforts keeping the heavy lifting to a few while giving the many power to add value to the platform.
  • pro-actively know your users to create and acknowledge success. An ongoing topic of conversation is about how best to balance pulling requirements versus educating constituents. We continue to hear that user education along with executing pro-active solutions have better results than just taking requirements and handing over what has been asked for.  Knowing what is important to the users gets to understanding what they do, how they do it (not just a process flow. sitting down and watching how they do it, or taking a screen scrape), and what their deliverables are. How do you find the right balance between collecting input and mentoring forward? The folks agreed hiring SMEs, organization commitment and budget are key.  Many stated that acknowledgment of small accomplishments and empathy go a long way. More on this later!

What is your superpower?

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We Converged! Spoke Up and had fun!

Thank you to our SF 11/3 attendees! It was great to see such a full house. What an amazing cross-section of digital media and technology experiences as well as industries that were represented.

A special thank you to our spotlighted guests Suzanne Fletcher (Stanford-StartX Fund Manager) and Kathleen Cameron (Nest).img_0508 img_0509img_0507

Following are some key takeaways. Would love to hear your thoughts and takeaways! Please comment.

Elevate Women’s Voices

  • Implement practices and process to support action.
  • Commit to your action from top down leadership buy-in to results.
  • Eliminate/reduce biases, even your own.
  • Example: Vendor Funding review Judges now include 50% women and 50% minorities (Suzanne).

Change Management

  • Starts at the onset and continues through the lifecycle of the project and the organization
  • Use cases without context results in limited or short-term success. Understand your current ecosphere as well as future across the organization.
  • Don’t rely on just process maps. Take out your color pens and map the layers. Understand human behavior and technology (activities and triggers) within your culture.