Why Startups Need Marketing Operations

by, Nicole Beckerman — Every startup has to sell its product or service to survive. Yet startups often find themselves using ad hoc tactics and experimenting on the fly with sales and marketing tools that are merely getting them through another day. To scale successfully, a startup needs not only a marketing plan but a tactical set of marketing tools that are managed by subject matter experts: Marketing Operations. What is Marketing Operations? Broadly speaking, Marketing […]

The Difference Between Diversity and Inclusion

by, Nicole Beckerman — From the water cooler to keynote speeches, diversity and inclusion are topics looming large in the tech industry. Today one finds that the two terms have been conflated often enough that they seem interchangeable. But they are not. Diversity and Inclusion have distinct differences which influence individual experiences as well as organizational success. A clear understanding of diversity and inclusion helps us to communicate effectively and consistently share a common perspective. Diversity […]

Build a Fast Growth Culture of Upward Mobility & Inclusion

We heard from our panelists’ practical advice, examples, and their perspectives on how mentorship and inclusion start with each one of us taking action to 1) address how we speak, listen and hear and 2) how we can create our own safe spaces to push barriers, ideate, and positively engage. Conversation Highlights Three (3) key actions to invest in your upward mobility & inclusion Build Confidence: prepare and practice often Seek Allies: solicit feedback from peers, colleagues, […]